Company Analysis: Intel

Goals

Gain an understanding of Intel's company background and its competitive environment. The information will be used in a meeting with Intel to discuss opportunities for marketing support services.

Early Findings

INTEL COMPANY ANALYSIS

  • Intel aims to generate value for the company's stockholders, clients, and the wider community by providing multiple technology solutions.
  • The company develops and sells computer components and similar products.
  • Its main offerings include "microprocessors, chipsets, embedded processors and microcontrollers, flash memory, graphic, network and communication, systems management software, conferencing, and digital imaging products."
  • The company's 2018 annual financial report can be found in this link.
  • Thor Sewell is the Marketing Director at Intel Corporation in the Portland, Oregon branch of the company.
  • Samsung is one of Intel's competitors and is poised to take over the reins from Intel as the biggest chip manufacturer globally.
  • Intel aims to integrate humor into the usually flat theme of technology campaigns with its "No Debate" creative.
  • The promotional marketing copy features two officemates who are childishly bickering over the criticality of "performance and value in the cloud."

PROPRIETARY RESEARCH AVAILABLE

We found some proprietary research from one of our data partners which may be helpful:
Intel Corp - Strategy, SWOT and Corporate Finance Report (MarketLine, $175)
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Proposed next steps:

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Our initial research shows that there are many reports available on this topic. Given that, we propose continuing with the research to determine the specified information on Intel. We will deliver the research in several blocks. (1) Intel's company mission, vision, values, product lines, and link to recent earnings or reports. (2) Provide 5-7 competitors of the company. We will also provide a brief overview of their offerings. (3) Provide a list of key executives who are focused on marketing. We will also indicate their roles. (4)Provide a biography of Michelle Johnston Holthaus, Intel's interim Chief Marketing Officer. We will include the following information on her profile: personal history, work history, educational background, hobbies, interests, and any press mentions. (5)Provide 5-7 links to marketing-related press mentions from the last 60 days. We will also include a brief summary of the articles found. We will focus on US-related information.
We also recommend undertaking additional research to provide a competitive landscape of Intel's competitors that were identified above. For each competitor, we will provide the company overview, product and service offerings, competitive advantage, and target market. We will input the information in a spreadsheet for easy comparison.