Prepared for Deb B. | Delivered July 20, 2020
Company Evaluation - upGrad
Review your project details
To have a company evaluation of
. An ideal response would include information and data surrounding their client list, programs & services, pricing strategy, actual pricing, year over year growth, annual revenue, and their growth strategy.
Programs and Services
range of programs
consists of digital marketing, product management, entrepreneurship, data analytics, data-driven management, and digital technology management. It offers industry insights and student support services.
According to upGrad
, in 2019 they launched an
online MBA program
, acquired the
of the National Skill Development Corporation, was
selected by the AICTE
to deliver deep tech skills in India,
partnered with Duke Corporate Education
which is the executive education arm of Duke University to launch a Product Management Certification program, and
announced a scholarship program
in association with OYO back in March 2019. The OYO upGrad scholarship will offer a
50% fee waiver
to 2nd-year students who will choose career programs in Full Stack Development and Data Science. The scholarship will be provided to 3000 students.
upGrad is a
According to Zoominfo,
had revenues of
asserts that upGrad doubled revenue per quarter, and is predicted to close FY’21 with an INR 1200 crore run rate.
upGrad has, during COVID-19, "
on-boarded over 100 colleges and universities
onto their platform paving the way for further evangelizing blended online learning as the future of education."
upGrad recorded a
in gross revenue in FY19. In just one year, upGrad’s gross revenue jumped from
(as of 2018) to
Gross Student Revenue
is "INR 50 Crore/month for the month of June’20 that is
predicted to grow
to INR 100 Crore/month by September’20, and will close at INR 200 Crore/month by March’21. This means that they will cross a
INR 1200 crore annual run rate
by end of this fiscal year. The company also self reported that while it reported a small loss in Q1 of this year due to its high investments for their upcoming launches, they would be
profitable from the 2nd quarter
of this financial year."
According to upGrad
acquired product management community startup
CohortPlus in 2019 and they state that they have "empowered more than 10,000 students."
They self report that their
4 strategic initiatives are:
"(1) Launching 35 new diverse online programs in the next few months (2) All their 90 online programs to have a start date of every month,
every quarter as done previously, to cope with the growing demand (3) Being the first in India to enable degrees with universities through blended online degree programs (4) Strengthening the global footprint by targeting the 40 million South Asian migrant population worldwide."
as the brand ambassador,
upGrad unveiled its first ad campaign
with the hope to "showcase how online education is as effective as classroom education.
The short ad
introduces consumers to upGrad and brings to light its
ultimate goal of the ad
is to "establish the fact that in this fast-changing world of technology, there’s a massive demand for new-age skills in the workplace. And the only way to go higher up the career ladder is by upskilling."
Summary Of Our Early Findings Relevant To The Goals
Our initial hour of research provided some preliminary information and data surrounding upGrad's programs and services, revenue, year over year growth, growth strategy, and marketing strategy. While marketing strategy was not asked for, we felt it might be interesting and relevant.
Their pricing strategy does not appear to be publicly available after searching. We are suggesting that this not be pursued further, and our scoping reflects that.
They do not have a client list, but as an educational platform, they do have partnerships and information as to where their graduates end up working. This will be reflected in our scoping.
Please select one or more of the options provided in the proposed scoping section below.