To have a company evaluation of upGrad. An ideal response would include information and data surrounding their client list, programs & services, pricing strategy, actual pricing, year over year growth, annual revenue, and their growth strategy.
Programs and Services
UpGrad’s range of programs consists of digital marketing, product management, entrepreneurship, data analytics, data-driven management, and digital technology management. It offers industry insights and student support services.
upGrad recorded a 113% rise in gross revenue in FY19. In just one year, upGrad’s gross revenue jumped from ₹57 crore (as of 2018) to ₹121 crore in 2019.
Their Gross Student Revenue is "INR 50 Crore/month for the month of June’20 that is predicted to grow to INR 100 Crore/month by September’20, and will close at INR 200 Crore/month by March’21. This means that they will cross a INR 1200 crore annual run rate by end of this fiscal year. The company also self reported that while it reported a small loss in Q1 of this year due to its high investments for their upcoming launches, they would be profitable from the 2nd quarter of this financial year."
They self report that their 4 strategic initiatives are: "(1) Launching 35 new diverse online programs in the next few months (2) All their 90 online programs to have a start date of every month, versuss every quarter as done previously, to cope with the growing demand (3) Being the first in India to enable degrees with universities through blended online degree programs (4) Strengthening the global footprint by targeting the 40 million South Asian migrant population worldwide."
The ultimate goal of the ad is to "establish the fact that in this fast-changing world of technology, there’s a massive demand for new-age skills in the workplace. And the only way to go higher up the career ladder is by upskilling."
Summary Of Our Early Findings Relevant To The Goals
Our initial hour of research provided some preliminary information and data surrounding upGrad's programs and services, revenue, year over year growth, growth strategy, and marketing strategy. While marketing strategy was not asked for, we felt it might be interesting and relevant.
Their pricing strategy does not appear to be publicly available after searching. We are suggesting that this not be pursued further, and our scoping reflects that.
They do not have a client list, but as an educational platform, they do have partnerships and information as to where their graduates end up working. This will be reflected in our scoping.
Please select one or more of the options provided in the proposed scoping section below.
Only the project owner can select the next research path.