Gain an understanding of what motivates influencers and authors. This information will be used to launch an account-based marketing campaign.
- Provide insights into influencer (specifically influencers who sell online courses as a revenue stream) and author personas to see what motivates these two groups.
- Use this persona as an example and consider the following details as a starting point for the personas:
- Influencers: They have an existing audience, a skill or something to teach, are actively selling online courses as a revenue stream. Examples of influencers include Amy Porterfield and Haley Burkhead among others.
- Authors: Influential people with an audience, may or may not be selling online courses. Non-fiction and providing advice through health and wellness, self-help or business. Examples of authors can be found here and here.