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Research Outline
Prepared for Andrew W. | Delivered October 9, 2019
Obsess and Mink Beauty - Competitive Landscape
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Goals
To provide a competitive landscape of Obsess and Mink Beauty
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Early Findings
Both Obsess and Mink Beauty company overview is provided in the
attached spreadsheet.
OBSESS
Obsess is an
Augmented & Virtual Reality
platform for mobile shopping, which is headquartered in New York, New York.
The company, which was founded in
2017
, is privately-owned and has
2-10 employees.
The platform
enables immersive, contextua
l and fully visual online shopping experiences, targeted to mobile.
Retailers and brands can use the company’s ‘
3D Commerce Cloud
’ to run highly branded and interactive online stores on their websites.
Features provided by Obsess aim to
increase conversion,
consumer engagement, and loyalty.
The company’s technology has been featured on
Business Insider
, CNN, WWD, Fortune, RetailDrive,
D
i
g
i
d
a
y
, CNET, among others.
MINK BEAUTY
Mink is a 3D printing company based in
New York.
The privately-owned company was founded in
2014 by Grace
C
h
o
i
and allow users to select any color and print it into an
e
y
e
s
h
a
d
o
w
pod.
The company has
2-10 employees
and is focused on the cosmetics industries.
Mink has been honored with a number of awards including
WWD
D
i
s
r
u
p
t
o
r
of the Year
in 2016.
National and international media and press coverage include
“NBC Today Show,
CNN, CBS, BBC, Forbes,
B
u
s
i
n
e
s
s
w
e
e
k
, TechCrunch, Vogue, Harper’s Bazaar, and Allure.”
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