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Research Outline
Prepared for Tomonari S. | Delivered October 5, 2019
Peloton's Competitors
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Goals
Provide a competitive landscape of Peloton's competitors. The information will be used to make an investment decision.
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Early Findings
PELOTON'S COMPETITORS
CLASSPASS
Like Peloton,
ClassPass
offers a fitness training platform that can be accessed globally.
https://www.owler.com/company/classpass
The private company has an estimated revenue of $45 million and is headquartered in New York.
It targets
fitness-oriented people
who often don't have time to go to the gym.
One of the company's competitive features is its
flexibility
in allowing its subscribers to attend fitness sessions in any gyms.
The company also provides a
fully-loaded app
that can be accessed worldwide.
The company also charges only
one monthly fee
for their classes without additional charges.
ClassPass membership can also be used in
2,500 locations
globally.
Fitness classes can also be
streamed at home
without any charges.
The company has
thousands
of customers.
SOUL CYCLE
Soul Cycle
provides indoor cycling and other fitness classes that can be accesses through their platforms.
The company's estimated annual revenue is
$100 million
.
It has its base operations in the US and has gym locations around the world.
The company boasts of its expert instructors that lead its fitness classes.
The company offers an alternative exercise style for its patrons.
Soul Cycle equipment can also provide an individual's workout data to help in optimizing routines.
The company has
4% less US customers
compared to Peloton.
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