Prepared for Sherry W. | Delivered October 6, 2020
Peloton Company Profile
Identify the business details of Peloton including their financial performance, long-term goals, business objectives, and overarching business strategy.
In Q4 of 2020, the company generated
from 76.8 million workouts in the same quarter.
In FY2020, the company generated a total of
$1.83 billion USD
compared to $915 million USD in FY2019.
The company generated
from Connected Fitness Products and $363.7 million from subscriptions in 2020.
The total cost of revenue in the same year was
with an EBITA of
company's market capitalization is valued at
with a gross profit margin in 2020 of 45.83%.
current share price is
as of closing.
company has raised a total of
$994.7 million USD
in funding across 8 rounds.
Peloton's valuation at IPO is
Long Terms Goals
The company stated, "
is to rapidly grow our Member base through the sale of our Connected Fitness Products while continuing to engage and retain our scaled and loyal community of Members."
These goals included
growing brand awareness
, continuously improve member experiences, launch new products and expand content offerings, and pursue disciplined expansion into new geographies, invest in our platforms, increase profitability through fixed cost leverage.
The company's mission is "
Peloton uses technology
and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime."
Peloton's values are to "
Put members first
, operate with a bias for action, empower teams of smart creatives, and together we go far."
Overarching Business Strategy
The company approaches fitness in an "
entertaining, approachable, effective, and convenient
" way as well as encouraging social interactions through technology-enabled fitness and immersive streaming.
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