Company Renaming Success Case Studies

Goals

Determine the return on investment when companies rename themselves. The information will be used to help clients understand the benefits of renaming their firms.

Early Findings

The following are some of the companies that renamed themselves and achieved positive results based on our initial search.

LG


ACCENTURE

FEDEX

GOOGLE

EBAY

Google and Ebay's name changes are considered as the main factors in propelling their companies into their current multi-billion dollar global status.

Proposed next steps:

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