Company Renaming Success Case Studies
Delivered August 7, 2019. Contributor: ChristineD
Goals
Determine the return on investment when companies rename themselves. The information will be used to help clients understand the benefits of renaming their firms.
Early Findings
The following are some of the companies that renamed themselves and achieved positive results based on our initial search.
LG
ACCENTURE
FEDEX
GOOGLE
EBAY
Proposed next steps:
You need to be the project owner to select a next step.