Snappy Kraken Competitive Landscape

Goals

To find competitive information about Twenty Over Ten and their marketing automation product --> Lead Pilot. Information to be searched for to include how long the company has been around, an analysis of the marketing automation offering including a look at the features the product offers, market share, and pricing. Additional companies to look at in this competitive landscape include Hearsay Systems and FMG Suite.

Early Findings

Overview of Twenty Over Ten

  • According to Twenty Over Ten's LinkedIn profile, the company was founded in 2013 and therefore, it has been around for 6 years.
  • The company is a digital marketing platform that help advisors drive, capture and convert leads through a variety of services that includes: dynamic websites , lead-capturing landing pages , engaging blogs , customizable, ghost-written content that does not have use restrictions, built-in SEO tools for optimal performance , and social media & email marketing through Lead Pilot.
  • Twenty Over Ten has a workforce of between 11 and 50 employees.
  • According to Crunchbase, the company has an estimated annual revenue of $762,300. However, as a privately held company, there were no company financial reports available in the public domain that we could use to corroborate the annual revenue figure.
  • With a revenue of $762,300, it was concluded that Twenty Over Ten does not have a significant share of the marketing automation market in the United States. This will be further investigated in additional research and/or triangulation.

Lead Pilot

Proposed next steps:

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Our initial research pointed to the possibility that the requested information is available. Consequently, we recommend additional research to identify additional insights in regard to Twenty Over Ten and its marketing automation product Lead Pilot. We will add to the information provided above for a comprehensive picture of the company and its marketing automation product.
For the identified competitors Hearsay Systems and FMG Suite, we also recommend research similar to what will be done for Twenty Over Ten and Lead Pilot. Consequently, the information to be provided will include how long each company has been around, an analysis of the marketing automation offering of each company including a look at the features the products offers, market share, and pricing.