Wonder

Research Outline

Prepared for Rawan A. | Delivered April 30, 2020

Compare Real Estate Platforms Part 2

Goals

The second part of research focuses on OJO Labs as the benchmark against 3 automated competitors, HomeLight, OpCity, and Referral Exchange, to understand what OJO Labs is doing successfully, and where the company may be unsuccessful in comparison to its three competitors. 

Early Findings

 OJO Labs platform combines accurate data through proprietary AI/technology platforms offering a differentiated, comprehensive home buying/selling experience, allowing agents to engage at optimal times during the process.
 OJO Labs leading technology team combines collaborative IDX with customizable websites, branded mobile apps, and a fully-integrated predictive CRM utilizing the recently acquired RealSavvy platform (game-changing  products and features built to solve hard and entrenched problems) with a photo scanning tool for kitchens.
OJO's platform combines machine intelligence (virtual assistants) and human experts to provide the information, options and support customers need at every turn in the home buying process.
OJO's objectives is to reduce menial tasks and help people make better decisions through big data
 OpCity offers cash rewards to customers based on a sliding scale. 
 OpCity (now Realtor.com) offers faster response time in a one-stop end to end solution. 
 HomeLight's platform offers access to game changing financial products without the need for an agent.
 HomeLight Elite provides collateral for real estate offices, listing presentations, and yard signs to help win more business and close more deals
 Referral Exchange uses a proven system (Client Success Manager) that qualifies leads and directly transfers the client to agents.
Referral Exchange's platform has a buyers-sellers link to with a consumer tip sheet for interviewing agents.

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Generalist

Prepared By

Melissa C.

182 assignments