Research Outline

Pricing Consulting Services

Goals

To provide a competitive landscape analysis of the pricing consulting offerings of Bain, ATKerney, McKinsey, and 2 other smaller competitors in the market covering their key offerings, main selling points, and market differentiators.

Early Findings

Mckinsey

  • The company offers a comprehensive pricing consulting service to B2B firms. It offers an automated pricing platform as well as systematic pricing solutions developed by in-house experts to help companies improve sales.
  • Mckinsey's top-performing pricing consulting service is an automated service known as Periscope. It combines intellectual property, prescriptive analytics, and cloud-based tools to help companies drive revenue growth and improve decision making. The Periscope platform promises a 2–7 percent growth in sales.
  • The service also offers a B2C pricing consulting service known as Pricing Solutions. The offering is built on the Periscope platform and is targeted at end consumers, not other businesses. It features end-to-end promotions management, micro-marketing experimentations, and simulates possible promotion tactics. The solution promises a 1.5 percent margin uplift for businesses that utilize the end-user optimized pricing strategy.
  • Mckinsey promises a 90 percent success rate if its automated pricing tools are combined with its in-house expert capabilities, and a 30 percent success rate if businesses rely on its automated tools alone.
  • Mckinsey's Periscope has been recognized by IDC as a leader in the B2B price optimization category. IDC cited Periscope's ease of use and comprehensive pricing solutions that span across several industries such as retail, distribution, and manufacturing as Periscope's unique strengths in the pricing category.
  • Gartner also recognized Periscopes as a key player in the consumer goods, retail, digital commerce, and CRM sales pricing categories.