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Research Outline
Prepared for Petra S. | Delivered April 3, 2020
Pricing Consulting Services
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Goals
To provide a competitive landscape analysis of the pricing consulting offerings of Bain, ATKerney, McKinsey, and 2 other smaller competitors in the market covering their key offerings, main selling points, and market differentiators.
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Early Findings
Mckinsey
The company offers a comprehensive
pricing consulting service
to B2B firms. It offers an automated pricing platform as well as systematic pricing solutions developed by in-house experts to help companies improve sales.
Mckinsey's top-performing pricing consulting service is an automated service known as
Periscope
. It combines intellectual property, prescriptive analytics, and cloud-based tools to help companies drive revenue growth and improve decision making. The Periscope platform promises a
2–7 percent
growth in sales.
Another unique pricing consulting offering targeted towards e-commerce services is the
Dynamic Pricing
solution. Here, Mckinsey utilizes
in-house experts
to identify the best pricing strategy for markets that exhibit high
pricing volatility
. This solution promises a
2-5 percent
growth in sales.
The service also offers a
B2C
pricing consulting service known as
Pricing Solutions
. The offering is built on the Periscope platform and is targeted at
end consumers
, not other businesses. It features end-to-end promotions management, micro-marketing experimentations, and simulates possible promotion tactics. The solution promises a
1.5 percent
margin uplift for businesses that utilize the end-user optimized pricing strategy.
Mckinsey promises a
90 percent
success rate if its automated pricing tools are combined with its in-house expert capabilities, and a
30 percent
success rate if businesses rely on its automated tools alone.
Mckinsey's Periscope has been
recognized
by IDC as a leader in the B2B price optimization category. IDC cited Periscope's
ease of use
and
comprehensive pricing solution
s that span across several industries such as retail, distribution, and manufacturing as Periscope's unique strengths in the pricing category.
Gartner also
recognized
Periscopes as
a key player
in the consumer goods, retail, digital commerce, and CRM sales pricing categories.
Forester
recognized
Periscope in its annual
pricing and promotion report
. According to the report, the hybrid solutions offered by Periscope
appeal
to CPG, retail, life science, and industrial manufacturing firms.
Other notable smaller pricing consulting services include
Simon Kucher
, which publishes a bi-annual
pricing study report
; and
Pricing Solutions
, which promises
a 10:1
returns on investment.
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