Delivered September 12, 2020. Contributor: Maria E.
To provide an analysis of the artificial intelligence (AI) angle of the marketing content generation market by looking at Lately's features, costs, and other platforms that are similar to Lately.
Lately is the first AI-powered social media management platform that puts together in one place these five main social management tools: task assignment, marketing calendars, content creation, omni-analytics, and post scheduling.
Unlike other social media management tools, Lately uses AI to gain insight on how one can quickly create campaigns that are more profitable.
One of Lately's key features is its social post auto-generator. This is one of the key features where AI is highly utilized since this generator is designed to help "re-purpose blogs, press releases, newsletters, whitepapers, and other evergreen content into multiple, unique social media posts."
Another key feature is the social media connector that connects an "unlimited number of social media networks (including Facebook, Twitter, Instagram, LinkedIn, and the rest) via a single login." Through this, one can see all the different social media networks in a single dashboard.
Lately also has the bulk scheduling feature which allows one "to schedule social media posts in bulk." This feature allows posts to "be scheduled to go live daily, weekly, monthly, or at any other desired frequency."