Prepared for Steve B. | Delivered September 12, 2020
Lately - AI Content Generation
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To provide an analysis of the artificial intelligence (AI) angle of the marketing content generation market by looking at Lately's features, costs, and other platforms that are similar to Lately.
Lately is the first
social media management platform that puts together in one place these five main social management tools: task assignment, marketing calendars, content creation, omni-analytics, and post scheduling.
Unlike other social media management tools, Lately uses AI to gain insight on how one can quickly create campaigns that are
One of Lately's key features is its
social post auto-generator
. This is one of the key features where AI is highly utilized since this generator is designed to help "
, press releases, newsletters, whitepapers, and other evergreen content into multiple, unique social media posts."
Another key feature is the
social media connector
that connects an "
of social media networks (including Facebook, Twitter, Instagram, LinkedIn, and the rest) via a single login." Through this, one can see all the different social media networks in a single dashboard.
Lately also has the
feature which allows one "to
social media posts in bulk." This feature allows posts to "be scheduled to go live daily, weekly, monthly, or at any other
Lately has a
7-day free trial period
. Once this free trial expires, there are four plans to choose from. One plan is called Litely which is priced at
Another plan is called Professionally which is priced at $129/dashboard/month . There's also the Corporately plan which starts at
The last plan is Enterprisely which is the
most advanced plan
. One needs to call the provider in order to know the cost of this plan.