Competitive Analysis

Goals

To understand the target audiences for Compass Data Centers, Equinix, CoreSite, Tierpoint, Digital Realty, Vantage Data Centers, Align, and Stack in terms of verticals and company size for the purposes of informing a PR messaging strategy.

Early Findings

The audiences for Compass Data Centers, Equinix, CoreSite, and Tierpoint in terms of vertical and company size are below.

COMPASS DATA CENTERS

EQUINIX

  • Equinix's top industry vertical is computer software, with 449 of its companies in this vertical.
  • Other top verticals include information and technology services (282 companies), retail (234 companies), financial services (215 companies), restaurants (213 companies), construction (202 companies), telecommunications (136 companies), marketing and advertising (128 companies), hospitality (105 companies), and real estate (93 companies).
  • Most of Equinix's clients (986) have between 10 and 50 employees. Another 575 clients have between 50 and 200 employees. Another 319 clients have between 1 and 10 employees and 281 clients have between 200 and 500 employees. The smallest number of clients (63) come from companies with 5,000 to 10,000 customers.

CORESITE

TIERPOINT

  • Tierpoint offers solutions for healthcare providers, IT, sports teams, restaurants, media, financial services, retail, and food & beverage companies.
  • Tierpoint has worked with the following companies:
  • Tierpoint's audience appears to be companies with between 400 and 5,000 employees (although it has quite a few clients that are much bigger than that) in the healthcare, media, and retail verticals.

Proposed next steps:

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