Temple Square: Competitive Analysis

Goals

To obtain a competitive analysis for the following destinations: Temple Square, The Vatican, Notre-Dame Cathedral, and Basilica of the National Shrine of the Immaculate Conception. This landscape should include an overview of visitor perceptions, target visitors, special attractions, and online/digital marketing tactics.

Early Findings

Temple Square

  • The temple is not open to the public, however, visitors are allowed to enter the Salt Lake Tabernacle, a structure built in 1867 with a seating capacity of 2,900.
  • Various community and religious events are hosted in the Tabernacle, which is known "as the home of the world-famous Tabernacle Choir at Temple Square". Choir rehearsals at the Tabernacle are open to the public.

The Vatican

Notre-Dame Cathedral

Basilica of the National Shrine of the Immaculate Conception

Proposed next steps:

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