Research Proposal

SKO Communications Competitors

Goals

To identify three competitors of SKO Communications in Windsor, Ontario or southwestern Ontario, including their marketing strategies and how they position themselves.

Early Findings

Tango

  • Based in Windsor, Ontario, with an office in Detroit, Michigan as well, Tango describes itself as a "boutique creative agency."
  • Tango offers branding and strategy services, creative solutions, and digital experiences.
  • Their portfolio includes clients such as Volkswagen and Lowe's Canada.
  • Their marketing strategy focuses on their ability to "connect brands with people by being passionate, expressive and creative."

Mainstream Marketing

  • Mainstream Marketing, located in Windsor, Ontario, describes itself as "a full service marketing company."
  • Their marketing strategy is focused on client satisfaction, citing "100% satisfaction guaranteed" on their website.
  • They offer printing, graphic design, technology marketing, and strategy marketing services.
  • Their portfolio is segmented by corporate identities, event marketing, print, promotional product, signage, trade show display, and website.

Oliver Marketing

  • Based in Windsor, Ontario, Oliver Marketing is a "full service marketing company" offering marketing strategy, branding, web design/development and hosting, SEO, e-commerce, and mobile websites.
  • Oliver specializes in small business start-ups.
  • They describe themselves as marketing professionals who "never let go of the child inside," which is reinforced by childhood images of each team member on their website.
Prepared By
Sara F.
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