Hilton Sandestin Beach Competitive Landscape

Goals

To obtain a competitive landscape on 1. Marriott’s The Grand Hotel Golf Resort & Spa, Autograph Collection in Point Clear, Ala. 2. Marriott’s Sheraton Panama City Beach Golf & Spa Resort in Panama City Beach, Fla. 3. The Lodge (Hilton Hotel) at Gulf State Park, AL. 4. Hilton Garden Inn in Destin-‐Miramar Beach, FL (opening May 2020) 5. The Effie Sandestin in Miramar Beach, FL (opening August 2020) and 6. Embassy Suites in Orange Beach, AL (opening date to be determined), including location, hotel class, description, property type, and room rates.

Early Findings

Marriott’s The Grand Hotel Golf Resort & Spa

Marriott’s Sheraton Panama City Beach Golf & Spa Resort

  • Description: The Sheraton Panama City Beach Golf & Spa Resort is a AAA Four Diamond-rated hotel, is located directly on the beach, and is pet-friendly. The 320 rooms offer a combination of bay, pool, or resort views. Amenities include a private beach, water sport rentals, golf, a spa and four dining options.
  • Location: Panama City Beach, Florida
  • Hotel Class: 4.0
  • Property Type: Resort
  • Room Rates: A mid-March stay gave rates from $174-204, mid-July stay gave rates of $190-$222, and mid-November showed rates from $183-$192.

The Lodge at Gulf State Park

  • Description: The Lodge at Gulf State Park is a beachfront hotel on 6,150 acres. The hotel closed after Hurricane Ivan in 2004 and only reopened in November 2018. The hotel is managed by Hilton and has 350 rooms. Amenities include children's activities, beach, pool, bicycle rental, fishing, and a hiking trail. This hotel is not rated by U.S. News and World Report which means it does not meet their requirement of being consistently rated 4.0 or above.

Proposed next steps:

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