Competitive Landscape: Prospective Industries

Goals

To determine the top competitors (only premium and mid-tier brands) in each of the listed categories (that is, hard coolers, soft coolers, lunch box, mugs, etc.) based on their respective market shares.

Early Findings

Backpacks

  • The top companies in the global backpack travel bag industry by market share include Samsonite , Osprey, VF Corporation , Victorinox , Traveler’s Choice , Lowe Alpine , Deuter , Standard Luggage Company , Timbuk2 , and Herschel Supply .
  • The company that holds the largest market share in the US backpack industry is VF Corporation.

Coolers

  • The top companies in the global camping coolers industry by market share include Yeti Coolers, AO Coolers, The Coleman Company Inc, Pelican Products, Outdoor Active Gear, Igloo Products Corporation, Grizzly Coolers, and Bison Coolers.
  • Major players in the camper coolers market such as "Pelican Products, Igloo Products Corporation, Grizzly Coolers, ORCA Coolers, and Bison Cooler are based in the United States."

Reusable Bottles

  • The top companies in the global reusable water bottle industry by market share include Gobilab , Chilly’s Bottles , Thermos , Pacific Market International (PMI) , Tupperware , SIGG , Klean Kanteen , CamelBak , Nalgene , VitaJuwel , Hydro Flask , HydraPak.

Women's Apparel

  • The top companies in the global women's apparel industry by market share include "Giorgio Armani S.p.A., MANOLO BAHNIK, DIOR, LOUIS VUITTON, Burberry, DOLCE & GABBANA S.R.L, PRADA, Guccio Gucci S.p.A., Chanel, and Gianni Versace S.r.l."

Kid's Apparel

  • The top companies in the global kid's apparel industry by market share include "Nike, Carter’s, GAP, Inditex, Adidas, H&M, Gymboree, V.F. Corporation, Fast Retailing, C&A, NEXT, ID Group, Mothercare, Orchestra, BESTSELLER, Under Armour, Benetton, Sanrio, MIKI HOUSE, Disney, Semir, Liying, Honghuanglan, Annil, and PEPCO."


Summary of the Initial Findings

  • The list of all the required categories are uploaded in a Google Sheet and can be accessed here.
  • In the initial hour of research, we realized that the market share percentages of most of the mentioned categories were behind the paywalls. For example, IBIS World disclosed only one company that holds the largest market share in the US backpack industry and other details were locked. Another example includes MarketWatch report summary on the kidswear market which disclosed the top brands (based on market share but without revealing the actual market share percentages. Therefore, we couldn't provide the exact market share percentages.
  • Further, most of the market reports related to the mentioned categories provided a list of global players including players that were based in the US. In this initial hour research, we were not able to find much information on the US region.

Proprietary Research Databases

We found some proprietary research from one of our data partners which may be helpful:
  • Key company profiles section of the report "Camping Tent Market - Global Outlook and Forecast 2020-2025 " (published by Arizton Advisory and Intelligence, $722.38)

Proposed next steps:

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