Delivered October 8, 2019. Contributor: ChristineD
Determine the competitive landscape of the media agency or consultancy sector. The information will be used to draft a strategic market approach.
COMPETITIVE ANALYSIS: MEDIA AGENCIES
Publicis Sapient offers digital solutions to help their clients in transforming their businesses.
Its services include "strategy and consulting, customer experience & design, technology & engineering, marketing platforms, data and artificial intelligence, and
innovation and digital product management."
The company's methods also emphasized the following: "Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity."