Competitive Analysis: Media Agencies

Goals

Determine the competitive landscape of the media agency or consultancy sector. The information will be used to draft a strategic market approach.

Early Findings

COMPETITIVE ANALYSIS: MEDIA AGENCIES

PUBLICIS SAPIENT

PROPRIETARY DATABASE SEARCH RESULTS

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.
Our initial research provided the requested information on the Publicis Sapient company. Given that there are many resources on the topic, we propose continuing the research to provide a competitive analysis of the remaining specified agencies. For each agency, we will provide a 1-2 sentence overview of the company, its list of products and services offering, its competitive advantage, marketing initiatives, branding and positioning, thought leadership, and their overall competitive advantage. The agency in-scope are the following: Group M: Wavemaker Essence m/Six Mindshare MediaCom Publicis Media: Starcom Blue 449 Zenith Spark Foundry Sapient Razorfish Dentsu: Carat Merkle 360i Interpublic: UM Initiative IPG Havas: Havas Media MDC Partners: Assembly Horizon Media Accenture Deloitte
For a more affordable option, we recommend providing a competitive analysis of 2-3 companies from the list above. For each agency, we will provide a 1-2 sentence overview of the company, its list of products and services offering, its competitive advantage, marketing initiatives, branding and positioning, thought leadership, and their overall competitive advantage.