Wonder

Research Outline

Prepared for Meryl D. | Delivered October 16, 2019

SeatGeek Marketing and Advertising

Goals

To develop a marketing & advertising proposal for SeatGeek by obtaining the company's biggest competitors and what these competitors are doing with regards to marketing & advertising.

Early Findings

According to Datanyze, some of SeatGeek's top competitors include Brown Paper Tickets, Ticket Tailor, Ticketmaster, and Vendini.
Investopedia reveals that major competitors to SeatGeek include StubHub, Ticket Liquidator, Razorgator, and Vivid Seats.
One of SeatGeek's advertisements went viral when fans of David Dobrik, a YouTube star who has 13 million subscribers, shared videos of themselves reciting one of its ads.
After visiting the dentist, these fans seemed to still be under the influence of drugs.
In one of SeatGeek's TV commercials titled 'The Cheapest Seats', the company offered $20 discounts on first purchases made.
SeatGeek understood that "not all cheaply priced tickets have the best view". This is why it created Deal Score.
It's algorithm rates the value of tickets by calculating prices and views.