We propose continuing the research as follows: (1) Describe what mezcal is, how it is produced, and the state of the industry (this will provide a basic understanding that will allow other reporting to make more sense); (2) Provide details on the current wild agave landscape to include details on the types grown in the wild, whether any of these have also been cultivated, and the projected sustainability of the wild varieties; (3) Who are 3 of the top players in the wild agave mezcal industry, and what varieties are most popular. For each competitor we propose providing revenue (if publicly available), wild agave varieties produced, and which varieties are most popular; (4) Provide 3-4 mezcal companies that have been sold in the last 5 years. For each, provide the sale price (if publicly available), who the purchaser was, and a brief summary of the deal; (5) As we do not believe that the countries that purchase the largest amount of mezcal is likely to be publicly available, we instead propose looking for any publicly available information on the regions where mezcal is growing in popularity. This would likely be mostly qualitative data, but quantitative data would be included when found; (6) As we do not believe that the U.S. cities that purchase the largest amount of mezcal is likely to be publicly available, we propose looking for any publicly available information on the U.S. regions where mezcal is growing in popularity. This would likely be mostly qualitative data, but quantitative data would be included when found; (7) Provide a list of the top 7-10 most popular Mexican chefs in the U.S. Popularity would be determined by followers on social media, restaurant visits, social media mentions, or some other similar metric; (8) Provide a list of the top 7-10 most popular non-musical artists in the U.S. Popularity would be determined by followers on social media, show attendance, social media mentions, or some other similar metric. (9) Since the projected growth of the industry was found, we propose identifying 2-4 of the growth drivers. For each driver we will describe it, explain how it is driving growth, and any details on companies that are taking particular advantage of the drivers. NOTE: Volume and growth are not being included as they were answered in the original research.

Alternatively, we propose producing a high level report of the state of the industry to include some growth drivers, key players, and global regions where mezcal is growing in popularity.