Competitive Landscape Retail Agronomy


To provide a competitive landscape for Nutrien, Helena, GROWMARK, CHS, Simplot, Pinnacle, and MFA that states their marketing platforms, key messages, and includes screen grabs for a RFP.

Early Findings

  • A spreadsheet has been created for the competitive landscape.
  • JR Simplot agreed to acquire Pinnacle Agriculture in late 2019, with an estimated acquisition date of early 2020. When Pinnacle is searched for, it takes you to Simplot. Therefore, they have been removed from the list.

Company Websites

Please verify that these are the correct websites to be used for the landscape. If corrections need to be made, please note this in the comment section.
  • Nutrien- During the first hour research was started for this company and entered into the spreadsheet, please note that it is not completed, but will be during the next phase of research.
  • Helena
  • CHS and CHS AgServices- This company seems to have information on two different websites. Unless stated, both websites will be analyzed.
  • Simplot
  • MFA

Proposed next steps:

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