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Research Outline

Prepared for Mathieu F. | Delivered April 24, 2020

The Escape Game Competitive Analysis

Goals

Determine if the digital escape room product, The Escape Game is a commerical success by determining its number of sales, revenue, marketing channels and volumes, and marketing content.

Early Findings

The Escape Game Competitive Analysis

  • The Escape Game company has an estimated revenue of $56 million.  
  • The company earns revenue through its physical escape rooms fees and its digital game offerings.
  • On its Facebook page, the company promotes the escape game by providing details of how it is best played.
  • It has around 5,395 followers on Facebook.

Summary of Findings

Our one hour of research provided the revenue of the entire Escape Game company.
As it is a private company, the sales data and the revenue breakdown between its physical escape rooms revenue and its digital game earnings were not available.