Research Outline

Mental Health Apps


To have an understanding of the competitive landscape for the following mental health apps and/or mental health SMS tools: Woebot, Mood, Talkspace, BetterHelp, Crisis Text
  • Provide a company overview for each of the five mental health tools, with a list of four strengths and four weaknesses in terms of the app's features, offerings, or benefits
  • Provide a competitive analysis that includes details on the company's key products, pricing model, number of customers, annual revenue, year founded, number of employees, and investors

Early Findings

Data Availability

  • There is a wealth of available information in the public domain regarding Woebot, Mood, Talkspace, BetterHelp, and Crisis Text Line.


  • Woebot is a mental health chatbot that provides talk therapy to help users learn about themselves and monitor their moods. The Woebot company was founded in 2017, and the company has about 49 employees.


  • Mood is a mental health app launched by Mindyourmind to help users track their moods and understand themselves better. This app was launched in 2019, and the company was founded in 2005.



Crisis Text Line

  • Crisis Text Line offers "free, 24/7 emotional support for those in crisis." The company was founded in 2012, and the company has four investors.
  • Crisis Text Line has a low user rating of 2.17 out of 5 stars in Sitejabber, indicating general user dissatisfaction. One user said, "Just sent texts to this line while feeling suicidal. 1-2 questions asked then nothing. Very long, awkward pause after having just revealed very sensitive info. It felt like being put on hold after you just shared your darkest secret."

Summary of Early Findings

  • We have provided some details regarding the five mental health tools. We have also spent the initial hour of research checking for the availability of the needed information in the public domain. We did not have enough time to provide all the required information, but we can do so with additional hours of research.
  • The initial research reveals that four out of the five companies don't have other key products besides the listed mental health tool. The only company that has other product offerings is Mindyourmind.