To provide a competitive landscape for Flagstaff, Arizona’s tourism industry. Specifically, to identify other cities and towns - primarily in Arizona - which are in competition with Flagstaff in tourism, including information about each city/town’s target audience, why people travel there and their reviews of the destination, whether they host any major events that might attract tourists, what the main attractions are (such as how the Grand Canyon is a major attraction for Flagstaff), and what digital marketing and advertising techniques the city/town uses to attract tourists. As well, information should be included on why each city/town has been identified as a competitor to Flagstaff.