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Research Outline
Prepared for Rebeca N. | Delivered November 27, 2019
Sightseeing Buses and Vehicle Tours
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Goals
To conduct an analysis of 2-3 sightseeing bus companies and 2-3 private vehicle tour companies that compete with
Red Bus
. Highlight the following specific data points for each one: year founded, business model, revenue, number of monthly and/or annual users, target client base, location(s), tagline/slogan, value proposition, and any brand affiliations or partnerships. Conduct a SWOT analysis for each company that identifies what sets it apart from competitors and what unique assets and/or strategies it uses to run its tours. In addition, research the legal requirements that must be met to run a sightseeing tour van or bus. Scope is global.
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Early Findings
In addition to City Sightseeing, Gray Line, and Big Bus Tours, we found three private vehicle tour companies to include in our competitive analysis: SunTours Barbados, ArtVentures France, and Tenon Tours. We've put together an attached
spreadsheet
to better organize our research.
Sightseeing Buses
City Sightseeing was founded in
1999
in Seville, Spain.
Gray Line was founded in
1910
.
Big Bus Tours was established in
2011
when a tour company from London merged with a tour company from Paris.
Private Vehicle Tours
SunTours Barbados was founded in
1860
and provides private tours via taxi, van, bus, and limo.
ArtVentures France was founded in
1998
and provides private tours via car or minivan.
TenonTours was founded in
2007
and provides tours across the world in
privately-chauffeured cars
.
Legal Requirements to Run a Sightseeing Tour Business
Initial research indicates that regulations will vary according to
local ordinances
.
One part of creating a sightseeing business is
establishing a network
of local restaurants and businesses to visit during tours.
Insurance
is another important element to consider.
A clear
marketing strategy
and talented
team of guides
will also strengthen a new business.
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