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Research Outline
Prepared for Amanda K. | Delivered April 7, 2020
Youper App
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Goals
To provide an overview of Youper app, including: a general understanding of the app, the strategy applied, and statisitics on its usage and popularity. This information will inform a go-to market strategy for a sex and porn addiction app.
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Early Findings
Overview
This research is on the app,
Youper
. The official website of the company can be found
here
.
Youper was created by a team of experts led by
psychiatrist
Dr. Jose Hamilton, and is powered by Artificial Intelligence as an assistant to monitor and improve emotional health.
"The
app employs
a mood tracker, a chat interface, and guided mindfulness and learns from each user with AI to deliver the most effective support available."
It has been lauded as a "great example of combining
technology with emotional well being
."
Founded in
2016
, Youper raised
$0.5 million
in seed funding in 2018, and also received seed funding from Goodwater Capital of
$3 million
, in 2019.
Competitors of Youper include:
W
o
e
b
o
t
,
W
y
s
a
, and
X2's Tess
.
How It Works
Youper seeks to "
differentiate
with a focus on
p
e
r
s
o
n
a
l
i
z
a
t
i
o
n
, combining mental health research and user data to match the right psychological techniques with users."
Youper comes with a
suite of free tools
including the therapy assistant, mood tracking,
j
o
u
r
n
a
l
i
n
g
, mindfulness relaxation, essential
l
e
a
r
n
i
n
g
s
about the mind, and consolidated emotional and behavioral data.
A
subscription of $18.99 per month
unlocks hundreds of curated, goal-tailored challenges.
Usage and Popularity
The Youper app has a rating of 4.6 from over
46,000 reviewers
on Google Play Store.
According to the CEO, the app has been downloaded more than
1,000,000 times
.
There were about
70,000 downloads
of the app in February 2020.
The Youper website receives over
25,000 visitors
monthly, and an estimated
496 daily unique visitors.
Most of the app's users are
women and young adults
. The CEO speculates that there are more women using the app because "
women
are facing new challenges in our society by conquering new spaces and assuming new roles, and that poses an emotional toll. Another reason is that women are more tuned into self-care than men."
The average time spent during each session with the
c
h
a
t
b
o
t
is approximately
7 minutes
, with
80%
of users reporting a reduction in negative moods after 1 conversation.
According to the CEO after 30 days,
25%
of people who signed up for Youper are still active users.
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