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Research Outline
Prepared for Miles L. | Delivered December 18, 2019
Scheduling/CRM/POS Competitive Landscape
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Goals
To understand the competitive landscape of the softwares used in scheduling/CRM/POS market for selling classes, services or time slots online and in person.
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Early Findings
Zenoti
Zenoti
, is one a cloud-based spa and salon platform that serves the beauty and wellness industry. The company has
383 employees
.
l
a
u
d
e
d
as one of the fastest growing technology companies in North America.
It has raised over
$91 million in funding
from various investors and its last funding stage was at the late stage VC.
Zenoti offers
online appointment bookings
, CRM, POS, inventory management, employee management, built-in marketing programs,
multi-location support
, paperless intake forms, custom reporting, billing and payments
Screenshots
can be seen here.
Its key people include
Sudheer Koneru (CEO)
, Anand Arvind (VP), Dheeraj Koneru (VP), Saritha Katikaneni (VP), Vamshi Reddy (VP), and Michael Meulemans (VP).
Zenoti's GTM strategy was a gradual one, in that, it was first discovered by
Accel in 2014
where the decision was made to focus on the product. Then in
2016, Zenoti raised $21 million
in Series A and B rounds. From there, the product went worldwide to over
50 countries and 5000 customers.
The team started eyeing the US market at which point they conducted ground research, making calls, visiting locations, learned lessons from their customers, then
designing a product
that was a good fit to the US market.
Some potential comptitors could include:
Scheduling
A
c
q
u
i
t
y
Scheduling
,
Ominify
,
Appointy
,
SimplyBook
CRM
Omnify
Tessitura
Wellyx
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