Corporate Compliance Marketing Strategy
Delivered February 8, 2020. Contributor: ChristineD
Goals
Determine Compliance Wave and Emtrain's marketing efforts, marketing messaging, social media marketing content, type of content, and frequency of posting.
Early Findings
Corporate Compliance Marketing Strategy
Compliance Wave
- Compliance Wave engaged the services of the Square2 Marketing company to develop a highly aggressive inbound marketing approach and website redesign plan in November 2015.
- The agency also helped Compliance Wave to develop optimized conversion road maps for its most promising marketing-qualified leads (MQLs) in the portfolio.
- The agency also helped in bringing up Compliance Wave's email conversion rate by developing a complete lead generation email workflow approach.
- As a result of these marketing efforts, Compliance Wave was able to bring up their website traffic by 93%. The website contacts also shot up by 256.32% year-over-year.
- Compliance Wave's email conversion rate also went up from 2.80% to 15.55%.
- The company also advertises its services through its social media accounts on Twitter, Facebook, YouTube, and LinkedIn.
Proposed next steps:
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