Corporate Compliance Marketing Strategy

Goals

Determine Compliance Wave and Emtrain's marketing efforts, marketing messaging, social media marketing content, type of content, and frequency of posting.

Early Findings

Corporate Compliance Marketing Strategy

Compliance Wave

  • Compliance Wave engaged the services of the Square2 Marketing company to develop a highly aggressive inbound marketing approach and website redesign plan in November 2015.
  • The agency also helped Compliance Wave to develop optimized conversion road maps for its most promising marketing-qualified leads (MQLs) in the portfolio.
  • The agency also helped in bringing up Compliance Wave's email conversion rate by developing a complete lead generation email workflow approach.
  • As a result of these marketing efforts, Compliance Wave was able to bring up their website traffic by 93%. The website contacts also shot up by 256.32% year-over-year.
  • Compliance Wave's email conversion rate also went up from 2.80% to 15.55%.
  • The company also advertises its services through its social media accounts on Twitter, Facebook, YouTube, and LinkedIn.


Proposed next steps:

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