Corporate Compliance Marketing Strategy

Compliance Wave

•  Compliance Wave engaged the services of the Square2 Marketing company to develop a highly aggressive inbound marketing approach and website redesign plan in November 2015.
• The agency also helped Compliance Wave to develop optimized conversion road maps for its most promising marketing-qualified leads (MQLs) in the portfolio.
• The agency also helped in bringing up Compliance Wave's email conversion rate by developing a complete lead generation email workflow approach.
• As a result of these marketing efforts, Compliance Wave was able to bring up their website traffic by 93%. The website contacts also shot up by 256.32% year-over-year.
• Compliance Wave's email conversion rate also went up from 2.80% to 15.55%.  
• The company also advertises its services through its social media accounts on Twitter, Facebook, YouTube, and LinkedIn.

• On its website, the company promotes itself as part of Steele Compliance Solutions, a veteran and leader of compliance.
• The company also stated that its solution integrates due diligence with cloud-powered automation and consulting services that can help its clients to meet regulatory compliance demands.
• Compliance Wave also stated that its training library is well-known globally.
• Together with its parent company's reputation as a leader in the field, Compliance Wave claimed that they can offer improved compliance solutions to empower its clients.
• On Twitter, the company's messaging revolve around the following statement: "Dramatically increase the effectiveness of your #compliance & #ethics program. CW provides a library of 2000+ customizable #communication & #training tools."
• On Twitter, LinkedIn and Facebook, Compliance Wave posts content almost every week. The topic of the posts were mostly links to articles or reports that highlight the importance of compliance.
• As an example, its November 23 post on Facebook links to an article about the risk of noncompliance in alternative office environments.
• As of the moment, there's no content on its YouTube account yet.