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Research Outline

Prepared for Jeremy H. | Delivered February 12, 2020

Awards-focused Instagram Content

Goals

To identify Instagram content focused on awards from financial institutions, big tech companies and other Fortune 500 companies that are identified as having a strong and creative social media presence.

Early Findings

  • A review of the last 2 year's worth of Instagram content posted by JP Morgan Chase revealed no posts related to awards of any kind.
  • On December 20, 2019, Bank of America posted this video about the company's placement on Fortune Magazine's Best Places to Work for Diversity list.
  • On November 26, 2019, Bank of America celebrated its selection for Fortune Magazine's Best Places to Work for Parents list by posting this video.
  • On May 12, 2019, Bank of America posted this video to celebrate being placed on the Working Mother's 100 Best Companies list for the 30th year in a row.