B2B Companies and Purpose/Social impact
To conduct a media audit on the topic of B2B companies and purpose/social impact. Information to be provided to include how B2B companies are integrating purpose, social impact, and philanthropy into their organizations, and what impact the purpose is having.
B2B Companies and Purpose/Social Impact
- According to the 2019 B2B Trusted Brands Report, the most trusted B2B companies of 2019 included FedEx, Apple, Johnson & Johnson, Google, and LinkedIn.
- Other trusted B2B companies include UPS, Verizon, and AT&T.
- According to the Global Impact Investing Network (GIIN), the current impact investing market was estimated to have a value of $502 billion.
- According to the report, more than 1,340 organizations are currently managing the $502 billion in impact investing assets globally.
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