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Wonder

B2B Companies and Purpose/Social impact

Delivered January 8, 2020. Contributor: Joseph M.

Goals

To conduct a media audit on the topic of B2B companies and purpose/social impact. Information to be provided to include how B2B companies are integrating purpose, social impact, and philanthropy into their organizations, and what impact the purpose is having.

Early Findings

B2B Companies and Purpose/Social ImpactAccording to the 2019 B2B Trusted Brands Report, the most trusted B2B companies of 2019 included FedEx, Apple, Johnson & Johnson, Google, and LinkedIn.
Other trusted B2B companies include UPS, Verizon, and AT&T. 
According to the Global Impact Investing Network (GIIN), the current impact investing market was estimated to have a value of $502 billion.
According to the report, more than 1,340 organizations are currently managing the $502 billion in impact investing assets globally.
Media AuditArticles on B2B companies and purpose/social impact that were found during initial research include:
Millennials Are Pushing B2B Companies Toward Greater Social Impact 
 B2B Companies – Build Social Impact!
The Power Of Procurement: How B2B Deals Can Change The World.

Proposed next steps:

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