To analyze new meaningful and appropriate alternatives to face-to-face conference meetings during and post-pandemic from a B2B event o conference marketer perspective.
Almost every industry and individual from most countries in the world have been affected by the current pandemic. Hundreds of major conferences have been postponed or canceled and many more are likely to follow in the current pandemic focuses.
The United Nations have estimated that the coronavirus pandemic will cost US$ 2 trillion in economic loss.
Despite the uncertain horizon, opportunities are still out there. Besides adding some health and safety precautions, companies can still offer some digital alternatives to onsite corporate events such as email, webinars, e-learning courses, webcasts, virtual meetings, and live video conferences.
In recent surveys, 79% declared they use video as part of their B2B marketing strategy. 66% of event planners are using video as part of their marketing strategy. 62% rate video as an effective tactic for their B2B marketing strategy.
In recent surveys, 50% of marketers claimed they have attended a virtual or hybrid event. Those that have attended a virtual event are 51% more likely to attend another one. 85% said they preferred in-person events and 92% believed they would receive more leads at a physical conference. Only 33% of marketers surveyed say their company has hosted a virtual event. 70% of marketers who had already hosted virtual events said they plan to host more.