Southern College Football Fans: Tailgate Spending Habits
Delivered February 1, 2020. Contributor: Methody G.
To determine the pre-tailgating shoping ahbits for southern college football fans. We will also analyse the social media habits pre and post tailgating of southern college football fans.
Tailgating Spending Habits
While the South is renowned for its love for college football, only
would actually commit to tailgating.
That being said, most of the college football fans from Alabama prefer to shop from
while those that live in Tennessee prefer
The preferred food during tailorgates includes
hot dogs, burgers, and wings
The most consumed drinks include
, liquor (13%), and sweet tea (12%). However, the majority of the people either do not drink alcohol or drink 1-2 alcoholic drinks.
Alabama fans mainly prefer to
while Tennessee and Kentucky fans mostly prefer beer.
According to a survey by the Tailgating Institute, people that go to tailgates spend between
$200 and $500
, with the majority spending around $500 for preparation.
Most people spend between
3 and 4 hours
preparing for the game but usually travel less than an hour to the stadium.
The average age for people going to Tailgates is between
25 and 44
, with the majority of them being men (79%).
However, most of these fans do not commit to all tailgates throughout the season, with the majority (
going to only 6-10 tailgates per season.
When it comes to purchasing decisions, college football fans are "
84% more likely
to buy sports event tickets and 77% more likely to spend money on sports logo apparel."
Only the project owner can select the next research path.
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