Consumer Insights: Rulers


Determine information on major ruler brands and brand insights from the education, construction, and other sectors. The information will be used as input for category strategy.

Early Findings

Major Ruler Brands based on Aggregated Review Scores


Mr. Pen

  • The Mr. Pen steel ruler pack that contains 6. 8. 12. and 14-inch rulers came next with a score of 9.5.
  • The ruler is worth $10.99 on Amazon and $8.22 on ebay.
  • The brand boasts of accurate rule lines and claims to be highly suitable for schools, offices, and others.

Mr. Pen

  • The third spot on the list also went to a Mr. Pen brand for its 24-pc clear ruler pack with a 9.2 score.
  • The product is worth $9.99 on Amazon and $6.57 on ebay as viewed from the "stores link."
  • The brand features "easy-to-read and dual-side markings."
  • It also highlights its precise and durable prints.

User Insights on Rulers

Research proposal:

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