Delivered November 14, 2019. Contributor: Stacy T.
To gain an understanding of what consumers think of grocery delivery services, and this research will be used for a design exercise to ideate new models in grocery delivery.
Our first round of research yielded the following results:
"Grocery shoppers are still concerned they’re being charged higher prices online and complain about delivery drivers being late, among other disappointments."
"Only a quarter of consumers have tried an online grocery service in the past year, according to a new survey of more than 8,000 U.S. grocery shoppers completed by consulting group Bain & Co. in collaboration with Google."
39.7% of all online grocery shoppers actively look at new brands, while 22.8% of consumers consider buying a brand not usually purchased.
"26 percent of shoppers, or 6 percent of all U.S. consumers, went on to say they order groceries online more than once a month; instead, most Americans are taking multiple trips to the grocery store each week."