Wonder

Research Outline

Prepared for Stephen R. | Delivered November 14, 2019

Grocery Delivery Services; Consumer Behavior

Goals

To gain an understanding of what consumers think of grocery delivery services, and this research will be used for a design exercise to ideate new models in grocery delivery.

Early Findings

Our first round of research yielded the following results: 
"Grocery shoppers are still concerned they’re being charged higher prices online and complain about delivery drivers being late, among other disappointments." 
"Only a quarter of consumers have tried an online grocery service in the past year, according to a new survey of more than 8,000 U.S. grocery shoppers completed by consulting group Bain & Co. in collaboration with Google."
39.7% of all online grocery shoppers actively look at new brands, while 22.8% of consumers consider buying a brand not usually purchased.
"26 percent of shoppers, or 6 percent of all U.S. consumers, went on to say they order groceries online more than once a month; instead, most Americans are taking multiple trips to the grocery store each week."
 Only 2 percent of older Americans have purchased groceries online. 
Generation X (35-54 years) has purchased the highest number of meal kist online. 
Only 3 percent of American shoppers prefer shopping for all or most of their groceries online.
Convenience is one of the top factors influencing the decision to shop online for groceries.
 34% of consumers were completely satisfied with their online grocery purchases. 
20% of male consumers abstain from shopping for groceries online due to identity theft and security concerns. 