Prepared for Stephen R. | Delivered November 14, 2019
Grocery Delivery Services; Consumer Behavior
To gain an understanding of what consumers think of grocery delivery services, and this research will be used for a design exercise to ideate new models in grocery delivery.
Our first round of research yielded the following results:
"Grocery shoppers are still concerned they’re being charged higher prices online and complain about delivery drivers being late, among
"Only a quarter of consumers have tried an online grocery service in the past year, according to a new survey of more than
8,000 U.S. grocery shoppers
completed by consulting group Bain & Co. in collaboration with Google."
9.7% of all online
grocery shoppers actively look at new brands, while 22.8% of consumers consider buying a brand not usually purchased.
"26 percent of shoppers, or
6 percent of all U.S. consumers
, went on to say they order groceries online more than once a month; instead, most Americans are taking multiple trips to the grocery store each week."
Only 2 percent
of older Americans have purchased groceries online.
Generation X (
) has purchased the highest number of meal kist online.
percent of American shoppers prefer shopping for all or most of their groceries online.
Convenience is one of the
influencing the decision to shop online for groceries.
consumers were completely satisfied with their online grocery purchases.
20% of male consumers abstain from shopping for groceries online due to identity theft and
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