B2B SaaS Platforms Demo Process
Delivered June 6, 2020. Contributor: ChristineD
Goals
Obtain case studies on how shortening the demo process leads to more sales/conversions in the sales process of B2B SaaS platforms.
Early Findings
B2B SaaS Platforms Demo Process
Summary of Findings
- Our one hour of research provided the case study of Quicksprout's shortened demo tactic to market its Crazy Egg platform solution to its business customers.
- We also presented how this shortened script and Quicksprout's marketing approach helped contribute to the increase in the number of users of Crazy Egg.
Proposed next steps:
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