B2B SaaS Platforms Demo Process

Goals

Obtain case studies on how shortening the demo process leads to more sales/conversions in the sales process of B2B SaaS platforms.

Early Findings

B2B SaaS Platforms Demo Process

Summary of Findings

  • Our one hour of research provided the case study of Quicksprout's shortened demo tactic to market its Crazy Egg platform solution to its business customers.
  • We also presented how this shortened script and Quicksprout's marketing approach helped contribute to the increase in the number of users of Crazy Egg.

Proposed next steps:

You need to be the project owner to select a next step.
We propose to continue with the research to provide 2-3 additional case studies on how shortening the demo process leads to more sales/conversions in the sales process of B2B SaaS platforms. For each case study, we will provide the name of the company involved, how the company shortened the demo time, focusing only on the time aspect, and any available successful results such as an increase in sales, customers, or conversions.
We also recommend undertaking additional research to provide 2-3 insights that describe how shortening the demo process leads to more sales/conversions in the sales process of B2B SaaS platforms. We will support the insights with statistics, information, or data points.