B2B SaaS Platforms Demo Process

Goals

Obtain case studies on how shortening the demo process leads to more sales/conversions in the sales process of B2B SaaS platforms.

Early Findings

B2B SaaS Platforms Demo Process

Summary of Findings

  • Our one hour of research provided the case study of Quicksprout's shortened demo tactic to market its Crazy Egg platform solution to its business customers.
  • We also presented how this shortened script and Quicksprout's marketing approach helped contribute to the increase in the number of users of Crazy Egg.

Proposed next steps:

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