Opportunities

•  Educational institutions like colleges and universities are major consumers of contract furniture and are currently spurring growth in demand.
• The global hotel furniture market is expected to increase annually between 2019 and 2025 at a rate of 3.64%.
•  Equinox hotels and some other case studies have tested out using hotels as furniture-selling platforms. Guests would be able to purchase the furniture they see displayed in the hotels.

Threats

•  Viesso is one of Starbucks' furniture providers. Two main challenges they face are communication bottlenecks with their logistics partners and delivery hurdles.
• The majority of furniture manufacturers reported that the lack of skilled labor would be their greatest obstacle in 2018.

Other Relevant Information

•  Cynthia Lepore is the Associate Coordinator Design & Decor at Whole Foods Market, meaning that she is in charge of managing the process of designing and purchasing furniture for the cafes.
• Some of the largest hospitality contract furniture manufacturers in the US include Kimball International Inc., Global Furniture Group, OFS Brands Inc., and Jasper Group.