Contract Furniture Market Trends


Identify opportunities and threats to businesses that sell contract furniture to places like hotel lobbies, Coffee Bean, Starbucks, and Whole Foods Cafes.

Early Findings


  • Educational institutions like colleges and universities are major consumers of contract furniture and are currently spurring growth in demand.
  • The global hotel furniture market is expected to increase annually between 2019 and 2025 at a rate of 3.64%.
  • Equinox hotels and some other case studies have tested out using hotels as furniture-selling platforms. Guests would be able to purchase the furniture they see displayed in the hotels.


  • Viesso is one of Starbucks' furniture providers. Two main challenges they face are communication bottlenecks with their logistics partners and delivery hurdles.
  • The majority of furniture manufacturers reported that the lack of skilled labor would be their greatest obstacle in 2018.

Other Relevant Information

  • Cynthia Lepore is the Associate Coordinator Design & Decor at Whole Foods Market, meaning that she is in charge of managing the process of designing and purchasing furniture for the cafes.
  • Some of the largest hospitality contract furniture manufacturers in the US include Kimball International Inc., Global Furniture Group, OFS Brands Inc., and Jasper Group.

Proposed next steps:

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