SalesRabbit Case Study

• SalesRabbit, a B2B sales enablement platform, faced challenges with the time it took to move prospective customers requesting a live demo to the actual live demo.
• The initial process was for customers to fill and submit a form, which is then forwarded to a sales representative.
• The back and forth exchange of emails over a suitable mutually available time meant there was friction before meetings were booked.
• Some prospects will slip away because some didn't answer their emails were or the customers simply lose interest. With the existing method, SalesRabbit was able to move 25% of prospects who fill the 'Request Demo' form.
• To reduce the demo request to live demo time, the company replaced the 'Request Demo' form with a chatbot.
• The chatbot, “Rabbot”, is triggered when a customer clicks on the 'Request Demo' or 'See for Yourself' button. "Rabbot" asks the prospect certain questions to determine if they qualify.
• The bot then presents a sales rep’s calendar with available dates for the prospect to choose from to book a meeting. This process eliminates the email back and forth between the prospect and the sales rep.
• Since using the chatbot, SalesRabbit saw a 40% increase in the number of requests to meetings held.
• Additionally, "the quality of the people that requested demos increased by almost 50%." Also, the number of leads who move to the 'not interested' category reduced to 8% from 15%.
• The questions asked by the robot to qualify leads also helped SalesRabbit reduce the number of existing customers using the 'Request Demo' channel to seek help.