Research Outline

Corporate Adult Learners


To determine the average participation/attendance rate for corporate learners who register for optional virtual training, specific to the automotive industry in the U.S. if possible. Additionally, details on companies who have improved attendance for these virtual trainings, and the strategies they used.

Early Findings

  • The 2020 Workplace Learning Report from LinkedIn Learning provides several highlights from corporate learning & development (L&D), but contact information is required to access the entire report. The publicly available summary states that "standards for measuring learner engagement are still unestablished."
  • According to an article from eLearning Industry, employees prefer digital content "that is customized and relevant to their needs."
  • One article stated that the popularity of self-paced learning is declining, as people need some accountability and interaction in order to get the most out of training.

Improve Attendance

  • According to the 2020 Workplace Learning Report, getting company executives to champion learning, as opposed to only supporting it, can improve participation rates.
  • Shift Learning offers 8 suggestions for improving attendance at optional training: link it to career advancement, choose the proper delivery method for the content, ask employees what they want, offer rewards for participation, communicate the usefulness of the training, be flexible, offer choices, and expect participation.

Summary of Findings

  • In our initial research, we did not find any statistics on the average attendance rate for optional corporate virtual training, or for optional corporate training in general.
  • The 2020 Workplace Learning Report likely has some relevant data.