Costa Rican Customer E-Commerce Readiness

Goals

To understand Costa Rican customer education, awareness, mentality, and openness towards e-commerce.

Early Findings

Our research on Cost Rican customer e-commerce readiness revealed insights. Here are key pieces of information we found:

Costa Rican Customer E-Commerce Readiness

  • A recent study on behalf of Mastercard found that 83% of Costa Ricans want improved security in e-commerce, with more biometric features that will go beyond passwords to include "identification through fingerprints, face recognition and other emerging forms as the next phase of their authentication", to become more open to engaging in e-commerce on a frequent basis.

Proposed next steps:

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