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Research Outline
Prepared for Rogelio U. | Delivered December 9, 2019
Food Delivery Apps: Costa Rica
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Goals
To identify the market share, average spending per user, number of active users of Uber Eats, Rappi, Glovo, TicoToGo,Que Comemos in Costa Rica.
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Early Findings
U
b
e
r
Eats
According to Similar Web,
U
b
e
r
Eats (
desktop website
) has
19.49 million
monthly visits and
9.916 million
monthly unique visitors globally. It also shows that Costa Rica amounts to
0.23%
of traffic share of its global customers. The other remaining information can be accessed only with an upgraded account.
Based on the above findings, we can assume that Cost Rica has around 22,807 (9.916 million*0.23%) unique customers each month (based on the assumption that unique website traffic=number of unique customers).
According Q Costa Rica,
U
b
e
r
Eats was launched in
N
o
v
e
m
e
b
e
r
2017 and it had more than
700,000
downloads in less than a year.
There are
91 million
monthly active users on the
U
b
e
r
Eats platform overall. Based on the finding that Costa Rica accounts for 0.23% of
U
b
e
r
Eats global traffic, we can conclude that the country has around 209,300 (91 million*0.23%) monthly active users on the platform overall (including app and desktop users).
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