Craft Brewing and Malt Suppliers

Goals

To understand the craft brewing industry including the market size, market trends, and the needs / expectations brewers have from a malt supplier. This information is needed to better understand the industry in which a client operates.

Early Findings

US Craft Beer Industry

  • The craft beer market accounts for more than 24% of the $114.2 billion US beer market. It has increased by 7% to $27.6 billion.
  • In 2018, 69.9% of the production volume came from regional breweries, 22.5% came from microbreweries, 6.3% came from brewpubs, and 1.2% came from contract brewing companies.
  • In 2018, there were 7,346 craft beer breweries in the United States and 230 of these were regional breweries (a 13.9% increase), 4,522 were microbreweries (a 15% increase), and 2,594 were brewpubs (a 10.1% increase).

Canadian Beer Industry

  • In 2019, the revenue from the breweries industry in Canada was $6.11 billion. This is expected to increase to $6.5 billion in 2024. No mention is made of craft beer's specific contribution to this market.
  • According to this article, craft beer accounts for 6% of the Canadian beer market. This would mean that the estimated value of the craft beer market in Canada is $366 million (6% of $6.11 billion).
  • Local, small scale craft breweries have contributed to the rise in the number of breweries in Canada. There has been an annual increase of 20.5% to 972 companies over the five years to 2019.
  • One of the economic impacts of the Canadian beer industry is that annually local brewers purchase 300,000 tons of Canadian malting barley.

Summary of Findings

  • During the initial hour of research, we focused on the craft beer market size in the US and Canada.
  • We were able to find information on both markets, however, the Canadian market size needed to be estimated as no readily available information was available.

Proposed next steps:

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