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Research Outline
Prepared for Mike w. | Delivered May 15, 2021
DTC DNA-Influenced Health Plans
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Goals
Identify at least five companies that are doing at least a majority of the services below for a monthly fee:
Analyzing a customer's DNA or utilizing a previous DNA analysis from another company
Analyzing a customer's gut biome
Applying the DNA analysis and gut biome information to create a custom meal plan
Applying the DNA analysis and gut biome information to create a custom supplement plan
Applying the DNA analysis to determine the best type of workout style
Monitoring the customer's sleep cycle
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Early Findings
The research team found that there are many companies doing at least a majority of the requested services for a monthly fee. The findings have been summarized below, as well as provided in the
project spreadsheet.
OME Health
OMEHealth
utilizes a customer's DNA profile and gut biome profile to provide customized meal plans. They also provide sleep tracking.
DNAfit
DNAfit "
uses genetic science
to improve the health outlook for" customers by providing personalized meal plans, workouts, and more.
Viome
Viome
utilizes gut biome analysis to provide customized supplements, food suggestions, and probiotics.
Research Summary
The initial research identified three companies utilizing DNA testing and/or gut biome testing to provide customized meal plans, supplement plans and/or workouts.
Ample information exists on this topic, with many companies entering the space.
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