Best Smoothie Powder Combinations

Goals

1. To determine the most popular smoothie/super food ingredients (or combinations) for new powder shake/smoothie product. 2. Determine the most popular shake/smoothie powders on the market. 3. Determine the market added value of green, sport (protein), multi-vitamin (super food), anti anxiety/relaxation, low calorie (diet), and vegan/non-vegan ingredients.

Early Findings

  • Multiple searches for smoothie powders and shake powders were saturated with protein powders. They were over 90% of the results, indicating that protein is by far the most popular option.
  • Individual searches brought up the most popular super greens, diet powders, etc, but none necessarily gave any insight to the most popular ingredients.

Amazon Best Sellers

Since searches were primarily only showing protein powders, we decided to see what information we could obtain from Amazon.

#1 Seller- Orgain Organic Nutritional Shake

  • Sweet Vanilla Bean - Meal Replacement Shake- 16g Protein, 21 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO
  • 16 grams of organic protein (from organic whey protein concentrate and organic grass fed milk protein concentrate), 2 grams of dietary fiber, 21 vitamins and minerals, 10 fruits and vegetables (including grams acai, spinach, kale), 250 calories per serving.
  • USDA organic, gluten free, vegetarian, kosher, Non GMO, soy free, carrageenan free, free of antibiotics and hormones; No artificial colors, flavors, and preservatives
  • This is not a powder.

#2 Seller- NOMU Skinny 60% Cocoa Hot Chocolate

  • KETO FRIENDLY, customers use this in combination with their keto MCT oils for indulgent flavor.

#3 Seller- SlimFast Advanced Energy, Meal Replacement Shake, High Protein, Rich Chocolate

  • PACKED WITH PROTEIN, VITAMINS, & MINERALS: The Advanced Energy shakes by Slim Fast contain 20g of protein along with 24 essential vitamins and minerals that provide your body with the nourishment to sustain energy for hours. All with less than 1g of sugar.

#4 Seller- FitMiss Delight Protein Powder

  • Healthy Nutritional Shake for Women, Whey Protein, Fruits, Vegetables and Digestive Enzymes, Support Weight Loss and Lean Muscle Mass, Chocolate
  • CLINICALLY PROVEN APPETITE CONTROL: This whey protein shake features Solathin, a vegetable-based protein that has been clinically proven to support appetite control, helping you lose weight.
  • OPTIMAL LEVELS OF DIGESTIVE ENZYMES: A unique blend of vegetables and fruits are added to FitMiss Delight to deliver optimal levels of digestive enzymes. Vitamins and minerals are added to help you feel full—faster.

Top Trends In the Smoothie Market

  • According to Technavio, the most popular trends are organic, gluten free, spices & herbs, meal replacement options, smoothie bowls, customization, charcoal, colorful veggies, activated charcoal, and health boosters.

Market Research

  • Market research indicates that acai, super foods, protein, chia seeds, choarcoal, silica, pearl powder, and smoothie bowls are trending.

Proposed next steps:

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