Interstitial Advertising Facts

• The main difference between banner ads and interstitial ads is that interstitial ads cover all the screen, and it makes it catchier and more effective.
• Interstitial ads have higher click-through rates than banner ads because of interstitial ads’ sizes and bigger impressions on users. Users have 2 options; they will either click the ad or skip the ad to return to the app.
• Developers have larger screen real estate to convince people to take an action on the ad, thanks to more compelling and convincing visuals.  
• Interstitial advertising have cons too. If you don’t use them according to the best practices, they will cause lower user retention. If you hinder your users from finishing actions, they will uninstall your app. So if you want to get the most out of an interstitial ad, you should follow some rules and best practices.

Interstitial Advertising Best Practices

• According to Google: Interstitial ads are best suited for apps with linear user experiences. There should be very clear starting and stopping points in an app.
• One of the most important reasons people uninstall apps is intrusive advertising. If you want to benefit from your advertising efforts, you need to avoid overwhelming users with many ads. In interstitial ads, be careful about the frequency to avoid uninstalls.

Interstitial Examples

•  LVCVA- Explore Las Vegas with the full page Interstitial ad format that features detailed carousels and video selector.
• Lexus- Lexus leveraged interactive mobile Interstitial ad formats with vehicle hotspots that provided users with content about the Lexus IS performance features such as the 255-horsepower, aluminum sport pedals and F SPORT-tuned suspension.
• Red Bull- This advertises a partnership with RedBull & PacMan.
•  Progressive Auto Insurance- This is a game that promotes Progressive. Treasure chests are opened that add up in the Save-O-Meter.
• Pizza Hut Happy Hour may be viewed here.
• Kinohimitsu UV Bright Drink may be viewed here.
• TCBY Yogurt may be viewed here.
• Bith Coffee may be viewed here.