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Research Outline
Prepared for Brandon R. | Delivered March 20, 2020
Influencers Income Streams
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Goals
To find data points related to the different income streams (social media posts, merchandise and touring) of influencers with over 100,000 followers, micro-influencers, and nano influencers.
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Early Findings
Income breakdowns for influencers with over 100,000 followers (social media posts, merchandise, touring)
The top influencers can earn
six figures
for brand campaigns.
Influencers with over 500,000 followers can earn anything between
$15,000 to $200,000
per post on YouTube.
On Instagram, the pay rate per post is from $
8,000 to $75,000
for influencers with over 500,000 followers.
On Facebook, the pay rate for the same type of influencer is between
$5,000 to $60,000
.
Twitter posts pay at a rate of
$2,000 to $20,000.
Income breakdowns for micro-influencers (social media posts, merchandise, touring)
Micro-influencers are defined as having between
1,000 to 100,000 followers.
The baseline rate for Instagram posts is estimated at
1% of their follower
count, which means between $10 to $1,000 per post for micro-influencers.
A survey conducted by Kite on micro-influencers found that
73% of the respondents made money
from sponsorship or sponsored content, 66% from social media posts, 33% from brand endorsements, 30% from banner ads, 28% from speaking or guest appearances, 21% from branded merchandise, and 8% from TV and radio show appearances.
38% of respondents
rated sponsorship or sponsored content as their top source of revenue, compared to 18% for social media posts,6% for merchandise, 3% for guest or speaking appearances and 1% for TV and radio show appearances.
Income breakdowns for
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(social media posts, merchandise, touring)
New influencers can earn anything between a
couple of hundred
to a few thousand dollars for Instagram posts.
The baseline rate for Instagram posts is estimated at
1% of their follower
count, which means between $10 to $100 per post for
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, defined as having between
1,000 to 10,000
followers.
Summary of Finding
After an hour of research, we managed to find some data points about the rate per post on Social Media for different types of influencers.
We also found data on the most popular ways a micro-influencer can make money.
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