The baseline rate for Instagram posts is estimated at 1% of their follower count, which means between $10 to $1,000 per post for micro-influencers.
A survey conducted by Kite on micro-influencers found that 73% of the respondents made money from sponsorship or sponsored content, 66% from social media posts, 33% from brand endorsements, 30% from banner ads, 28% from speaking or guest appearances, 21% from branded merchandise, and 8% from TV and radio show appearances.
38% of respondents rated sponsorship or sponsored content as their top source of revenue, compared to 18% for social media posts,6% for merchandise, 3% for guest or speaking appearances and 1% for TV and radio show appearances.
Income breakdowns for nano-influencers (social media posts, merchandise, touring)
New influencers can earn anything between a couple of hundred to a few thousand dollars for Instagram posts.
The baseline rate for Instagram posts is estimated at 1% of their follower count, which means between $10 to $100 per post for nano-influencers, defined as having between 1,000 to 10,000 followers.
Summary of Finding
After an hour of research, we managed to find some data points about the rate per post on Social Media for different types of influencers.
We also found data on the most popular ways a micro-influencer can make money.
Only the project owner can select the next research path.