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Research Outline
Prepared for Brandon R. | Delivered March 20, 2020
Earners from Social Media Ads
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Goals
Determine how much people claim to be making from influencing a social audience, including people like celebrities who do not characterize themselves as influencers but make money doing so.
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Early Findings
YouTube
YouTube accounts with
more than 7 million
followers typically earn $300,000 per post.
There are
1,060 YouTube accounts
with 7 million followers or more. Most of these accounts are not famous for being influencers, but for being artists,
g
a
m
e
r
s
, comedians and more.
The most popular
money-making niches
on YouTube include gaming, lifehacks, celebrity gossip, news, and spoofs.
Facebook
Facebook accounts with more than 7 million followers can expect an average of
$187,500 per pos
t.
Instagram
Instagram accounts with over 7 million followers can expect to earn an average of
$150,000 per post.
The top six
highest-paid celebrities
on Instagram as of 2019 were Kylie Jenner, Ariana Grande, Cristiano Ronaldo, Kim Kardashian, Selena Gomez, and Dwayne Jonson, respectively. Jenner charged approximately
$1.266 million
per post and Johnson charged
$882,000
per post.
Each of these celebrities is paid much more for a post than the highest-paid influencer,
Eleonora Pons,
who makes approximately $144,000 per post.
Snapchat
Snapchat accounts with 7 million or more followers earn an average of
$150,000 per post
.
Twitter
Twitter accounts with 7 million or more followers earn an average of
$60,000 per post.
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