Market drivers include "demand for preventive health measures, rising trend for customization in the food sector, focus on healthier eating, and rising ongoing activities in nutrigenomics."
The market has two primary segments in the personalized nutrition and wellness market. Dietary supplements & nutriceuticals are expected to see the most growth, while functional foods are considered quite accessible.
Key players in the market include "Habit Food Personalized, LLC; Nima Labs, Inc.; Pfizer, Inc.; and Bayer AG."
According to the Global Wellness Summit, advancing technology, such as wearable or ingestibles, along with DNA and other genetic testing, "have coalesced to create a perfect storm for advanced personalized wellness."
The Summit also found that 70% of survey respondents said they would choose to buy supplements that were personalized based on their DNA.