Research Outline

Higher Education Market


Gain an understanding of Masters and Bachelors level high education institutions in the US and other markets, including revenue and users, in order to support a curriculum developed for higher education in the human services space.

Early Findings

  • In 2020, there were an estimated 17.5 million undergraduate college students in the US, and 4.3 million graduate level students.
  • 75.1% of these students attended public institutions, 24.9% attended private institutions.
  • Total revenues at degree-granting post secondary institutions in the United States were $671 billion in 2018.
  • Public institutions accounted for $409 billion in revenues, private nonprofit institutions for $248 billion, and $13 billion at private for-profit institutions.
  • The majority of bachelor's degrees were in five fields, business (19.1%), health professions (11.9%), social sciences (8%), biological and biomedical science (5.9%), and psychology (5.9%).
  • The average cost for an in-state public college was $9,687 per year, and a private college $35,087 per year.
  • The market for higher education solutions is growing rapidly, projected to increase from $13.7 billion in 2020 to $35.8 billion in 2025.
  • This market growth is attributed to the growing number of enrollments, increased use of advanced technology for higher education, and collaborations between institutions and enterprises.
  • Private colleges are projected to adopt higher education solutions more rapidly in coming years.
  • International student mobility and increasing government initiatives around education are also projected to create opportunities for education vendors internationally.
  • In the US, it's noted that state universities will have a more pressing need for higher education solutions in order to shift from traditional formats and stay ahead of competitors.