Consumer Insights: Rulers

Goals

To understand the importance of brands in the category of rulers, what is the price point for average rulers and the industries where they are majorly used. This information would be helpful in creating better strategy for this product category.

Early Findings

Through our preliminary research we have found that rulers, sometimes called rule or line gauge, are the measuring instruments that may be made of plastic, steel or wood with a straight edge and length measurement markings. This category has innumerable uses in daily life as well as for professionals in their work. Below mentioned are some insights gathered for this product category:

Major Uses for Rulers

  • The basic desk rulers are generally used for measuring, drawing straight lines and as guides when cutting with blades. They measure 12 inches or 30 centimeters long and are usually used at home for general purposes or by school students.

Price Point

Importance Of Brands

  • In a category like rulers, one can never imagine that brands are important while making a purchasing call. However, rulers are one of the most widely used measuring instruments for engineers, designers and builders and all of these professionals require highly accurate and high-quality equipment.

Summary Of Our Findings

  • Our preliminary research was able to provide an overview for much of the required information. We were able to provide the major uses for rulers along with the price points for the common brands in this category. We have also given a background on the importance of brands among rulers.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Proposed next steps:

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