Research Proposal

Temporary vs Permanent Portable Temperature Control Customer Journey

Goals

To provide an outline of the customer journey for temporary as well as permanent portable temperature control solutions, as well as 3-5 key differences for each journey. Research will be used to inform marketing tactics for these solutions.

Early Findings

CONSUMER NEED AND AWARENESS

CONSUMER SATISFACTION

MCKINSEY'S CONSUMER JOURNEY

  • McKinsey developed a consumer journey outline based on the purchase decisions of nearly 20,000 buyers across 5 industries.
  • According to McKinsey, the consumer journey is segmented into 5 stages: Initial Consideration, Active Evaluation, Moment of Purchase, Postpurchase Experience, and Loyalty Loop.
  • The traditional consumer journey is also segmented into 5 stages: Awareness, Familiarity, Consideration, Purchase, and Loyalty.

MARKET SIZE

Prepared By
Estel M.
1094 assignments | 5.0