Temporary vs Permanent Portable Temperature Control Customer Journey
To provide an outline of the customer journey for temporary as well as permanent portable temperature control solutions, as well as 3-5 key differences for each journey. Research will be used to inform marketing tactics for these solutions.
CONSUMER NEED AND AWARENESS
MCKINSEY'S CONSUMER JOURNEY
- McKinsey developed a consumer journey outline based on the purchase decisions of nearly 20,000 buyers across 5 industries.
- According to McKinsey, the consumer journey is segmented into 5 stages: Initial Consideration, Active Evaluation, Moment of Purchase, Postpurchase Experience, and Loyalty Loop.
- The traditional consumer journey is also segmented into 5 stages: Awareness, Familiarity, Consideration, Purchase, and Loyalty.
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