Advertising Agency Customer Journey
Delivered May 8, 2020. Contributor: ChristineD
Goals
Determine the customer journey of a prospective client to find a standard advertising agency. Determine also what happens to the journey if the prospective clients are only startups in early or growth stage.
Early Findings
Advertising Agency Customer Journey
- Clients in general typically engage the services of advertising agencies when they realize that their own marketing strategies are not working and they need expert help from experts.
- Based on a Forbes survey, around 23.5% of clients mentioned that media strategy was the most important area that their agencies gave them.
- Clients typically discover agencies through company blogs, referrals, and social media ads.
Proprietary Database Search Results
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
Summary of Findings
Our one hour of research provided some insights surrounding the customer journey of a prospective client when they decide to engage the services of a standard advertising agency.
Proposed next steps:
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